How To Use Pinterest To Create A Brand For Your Business

How To Use Pinterest To Create A Brand For Your Business Hey! I’m Melissa Love from The Design Space and I’m thrilled to be guest blogging for my good friend, David Molnar. We’re working on some fun website projects together, so we thought it would be a good time to share some easy but professional design techniques with you that you can use for your next creative project. Are you getting ready to design a logo or create a brand for your photography business? It’s tempting to just open your design program of choice and start playing around with fonts, isn’t it? But, no great graphic designer sits in front of a blank screen waiting for inspiration to strike, yet that’s exactly where many small businesses start when it comes to designing a logo or website. Instead, head over to Pinterest, start a new board and get pinning. Pinterest is a truly awesome tool for keeping your creative projects on track and I’m a big fan. But with great power comes great responsibility. Basically, you have to have a plan. Side note: the following workflow isn’t just for design projects. You can use these general ideas, even if you are planning your dream bathroom. REMEMBER. DON’T PIN WITHOUT A PLAN. Firstly, why not? Pinterest can be a time-sucking black hole of zero productivity. One minute your pinning pretty pictures of your dream bathroom and the next you emerge blinking, three hours later, from a Pinterest binge, having pinned 300 images of life hacks and kittens. (Maybe that’s just me). Secondly, what is this plan? I can’t claim every graphic or web designer works this way, but it works for me consistently, day-in and day-out for every project I... Read More

How to Make A Brand Guide For Your Website

How to Make A Brand Guide For Your Website Hey! I’m Melissa Love from The Design Space and I’m thrilled to be guest blogging for my good friend, David Molnar. We’re working on some fun website projects together, so we thought it would be a good time to share some easy but professional design techniques with you that you can use for your next creative project. Are you starting to think about building a website? Itching to dive in and get started? Wait right there a minute. I want to make sure you’ve got a beautiful brand guide to help you make the right design decisions when it comes to building a website. You might be planning to hire a graphic designer to create your logo or maybe you’re going to do it yourself. Whichever way you choose, a brand guide is your road map to making sure you create a consistent look and feel both on and offline. I’ve put together a short video, walking you through the basics as well as a layered Photoshop file that you can download and use to create your own brand guide. You can see what it looks like right below the video (which also contains a step-by-step demonstration of how to use it). If you have any questions about brand guides, make sure you leave a comment. I’d love to help! Melissa     DOWLOAD THE BRAND GUIDE FILE... Read More