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buyer persona templateHey! I'm Melissa Love from The Design Space and I'm thrilled to be guest blogging for my good friend, David Molnar. We're working on some fun website projects together, so we thought it would be a good time to share some easy but professional design techniques with you that you can use for your next creative project.
Are you starting to think about building a website? Itching to dive in and get started? Wait right there a minute. I want to make sure you've got a beautiful brand guide to help you make the right design decisions when it comes to building a website.
Once you've determined your avatar using the buyer persona template you can move on to your branding.
You might be planning to hire a graphic designer to create your logo or maybe you're going to do it yourself. Whichever way you choose, a brand guide is your road map to making sure you create a consistent look and feel both on and offline.
I've put together a short video, walking you through the basics as well as a layered Photoshop file that you can download and use to create your own brand guide. You can see what it looks like right below the video (which also contains a step-by-step demonstration of how to use it). If you have any questions about brand guides, make sure you leave a comment. I'd love to help!